The pet industry is broken

An industry built around selling to pet owners — not around the relationship between people and their pets.

The modern fast-paced lifestyle has never been more demanding on our relationships — including the ones with our pets. It’s not working.

We want our pets to live long lives. We want to create quality memories with them. That’s why PetCool started.

Our mission is to change the way people interact with their pets — through shared adventures, honest technology, and community. Not an app to spend all day in: an app where the minutes you do spend make the relationship better.

I want to build something that helps pets everywhere have better relationships and more memories with their people. I can’t do it alone — together, we’ll create something lasting.

— Diego, founder